Zubin Bhesania
BRANDING • MARKETING • CUSTOMER EXPERIENCE •
ACCOUNT LEADERSHIP
Zubin is a Branding, Marketing and Account Leadership executive with an unusual east-meets-west background spanning three continents. Originally hailing from Calcutta (India), he now resides in Atlanta, with his Russian wife that he met working in Dubai and subsequently Bahrain. His college years began in Nicosia (Cyprus), concluded in Michigan, and his first marketing role was in Toronto.
Working with international agencies and multicultural teams, Zubin brings leadership expertise across the B2B/B2C marketing spectrum. From birthing new brands or evolving existing ones, developing corporate positioning and brand identities to integrated advertising campaigns, creative strategy and internal employee-engagement communications, he thrives on complex MarCom challenges. With a constant focus on audience experience and added turnaround and startup success, Zubin not only understands the 24/7 brand relationship business, but more importantly – the business of succeeding in this business.
An adaptable, open-minded, team-oriented, fiscally astute, problem solver, he is equally comfortable in the trenches as in the boardroom. He’s a “can do” manager that tends to dive in, get his hands dirty and who invariably asks the question – “What if…”. Finding solutions in the unlikeliest of places excites him, as does bringing order from chaos.